Think Unlimited - Improveit360 Integration

Our partner integration with Think Unlimited utilizes their ProspectIQ product. ProspectIQ instantly enriches new lead data with over 400 data points and assigns a platinum, gold, silver value to each Sales Opportunity. Seize the opportunity to focus on high value sales opportunities with precision and confidence. Pricing starts out at $175 a user license.

Think Unlimited and i360 data points: (See Below for Definitions)

• 12 data points automatically given:
  • Persona
  • Length of Residence
  • Household Income
  • Square Footage
  • Marital Status
  • Home Value
  • Year Home Built
  • Age
  • Lead Score
  • Schedule Score
  • Messaging
  • Activation
• 50 additional data points out of 400+ can be selected.

Benefits:

• Real-time sales opportunity value
• Real-time data enrichment
• Persona mapping
• Over 400 data points
• Actionable insights

Popular Use Cases:

• Analyze the quality of each Sales Opportunity by lead source
• Reduce or increase your dialing cadence depending on the sales opportunities value
• Increase schedule rate
• Re-market high value sales opportunities
• Don’t waste marketing dollars or call center time on low value sales opportunities.

Please see set up article here: Think Unlimited Set-up

FIELD	DEFINITION	VALUES
Prospect Score	The Prospect Score is a predictive metric that estimates the potential net sales value of a prospect. This score is categorized into four distinct and actionable value tiers — Platinum, Gold, Silver, and Bronze — from highest to lowest.	Platinum: A Platinum Prospect Score indicates the highest predicted net sale per prospect value or “Prospect Score.” Prospects scored as Platinum are your highest value prospects and have the highest probability of converting to a net sale. Gold: A Gold Prospect Score indicates the second highest predicted net sale per prospect value or “Prospect Score.” Prospects scored as Gold are +/- 20% your average prospect value and has the second highest probability of converting to a net sale. Silver: A Silver Prospect Score indicates the third highest predicted net sale per prospect value or “Prospect Score.” Prospects scored as Silver is meaningfully lower than your average lead value and has the third highest probability of converting to a net sale. Bronze: A Bronze Prospect Score indicates the lowest predicted net sale per prospect value or “Prospect Score.” Prospects scored as Bronze are your lowest value prospects and have the lowest probability of converting to a net sale.
Schedule Score	The Schedule Score is a predictive metric that assesses the likelihood of a prospect scheduling an appointment. It calculates the probability based on various behavioral and demographic factors as well as the company’s current lead setting process and schedule rate, categorizing prospects into high, medium, or low likelihood to schedule.	High: A High Schedule Score indicates the highest probability that a prospect schedules an appointment. Medium: A Medium Schedule Score indicates medium probability that a prospect schedules an appointment. Low: A Low Schedule Score indicates the lowest probability that a prospect schedules an appointment.
Household Income	Estimated household income level is a model that takes into consideration 80+ model predicators across a diverse set of info including demographics, transactional & behavioral data, property ownership and mortgages, vehicle ownership and geo-demographics. The data originates from a range of deterministic and probalistic data sources such as county assessor records, self-reported information (e.g. surveys), Census demographics, and many more.	$0-$99,999 $100,000-$199,999 $200,000-$249,999 $250,000+ Unknown
Marital Status	Known marital status and modeled information. The Marital Status select indicates if member of the household is likely married or single. Data is applied at the household level where available and then the married or single designation is inferred at the Zip+4 or to provide more thorough coverage. If the data is unknown, the field value will state "Unknown."	Married Single Unknown
Age	Adult Estimated Age is calculated from date of birth data. Age data is applied at the individual level and is compiled from a variety of sources that may include public data, buying activities, and self-reported information. This is a calculation of age based on the individual's year of birth. The calculation is current year minus the YOB.	18-99 Unknown
Home Value	Estimated market value of home as indicated by County Tax Assessor and deed records. The Home Market Value indicates the relative Home Market Value as compared to all of the homes within the same county. This data is applied at the address level.	$0 - $249,999 $250,000 - $499,999 $500,000 - $749,999 $750,000+ Unknown
Length of Residence	Length of residence indicates the probable number of years an individual/household has been located at current address. Data comes from multiple sources including real estate, public record and self-reported sources.	00-15 Unknown
Year Home Built	Year dwelling was built based on real estate transaction and deed records County Assessor or County Recorder based	YYYY or Unknown
Square Footage	Square footage for the entire building. Typically this represents all square feet under the roof	Numeric or Unknown
Persona	Precisely segment and deliver targeted communications at the household level with similar demographics, behaviors, attitudes, preferences, buying habits and media consumption.	Family Fusion: This cluster encompasses a range of households, including single professionals, unmarried mothers, and families with children of varying ages. These households often have connections to careers in the armed forces, law enforcement, or administration. Their spending primarily focuses on necessities like transportation, food & beverages, and personal care, with additional interests in family activities and home improvement. Leisure activities vary but include social interactions, outdoor recreation, and community engagement. Modern Suburbia: This cluster encompasses a diverse group of families and individuals living in suburban areas, characterized by their varying stages of life and income levels. Ranging from young singles starting their careers to families with children and retirees, they all share a focus on home life, community engagement, and entertainment. They invest in household furnishings and appliances, enjoy recreational activities, and prioritize family-oriented experiences. Whether navigating the challenges of early career, parenting, or retirement, these households demonstrate a blend of aspiration, family values, and leisure activities that define their suburban lifestyle. Aspiring Suburbanites: Aspiring Suburbanites are primarily young, educated professionals and families living in larger suburban areas. This group includes singles starting their careers, young single mothers, and established married couples with children. They prioritize home furnishings, personal insurance, and education while enjoying leisure activities like family outings, dining, and travel. Their incomes reflect a focus on comfort, stability, and the pursuit of a fulfilling lifestyle. Urban Professionals: Urban Professionals are educated, career-focused individuals, often in fields such as law, arts, education, and social science. This group includes both singles and married couples, living in high-end urban rentals or condos. They enjoy an active lifestyle, engaging in hobbies like dancing, sports, and socializing. They prioritize their homes and families while also enjoying personal pursuits and philanthropic activities, with incomes ranging from slightly below to above average. Suburban Strivers: Suburban Strivers encompass a diverse group of individuals and families living in mid-size suburban areas, including young singles, single mothers, and couples with children. They tend to have less than average incomes, which they prioritize on necessities like transportation, healthcare, and housing. Their leisure activities vary from family-oriented outings to personal hobbies like gardening, socializing, and enjoying sports. Despite financial constraints, they seek to improve their living conditions and invest in their families and lifestyles. Rural Working Class: The Rural Working Class comprises primarily middle-aged singles and married couples living in rural settings. They often work in installation, production, construction, or healthcare fields, earning below to average incomes. Their spending is focused on basic necessities like healthcare, transportation, and food & beverages. They enjoy simple leisure activities such as gardening, off-roading, and listening to the radio, while also managing household responsibilities and caring for children in some cases. They maintain modest lifestyles, often prioritizing community involvement and family time. Rural Family Dynamics: Rural Family Dynamics encompass married and single individuals, often with children or grandchildren, residing in rural areas. This group includes workers in farming, production, and transportation, balancing modest to above-average incomes with essential expenses like healthcare, food, utilities, and retail purchases. They enjoy outdoor activities, family time, and maintaining a connection to their rural roots through hobbies like ATV riding and gardening. Rural Resilience: Rural Resilience encompasses a diverse group of individuals and families living in rural areas who are focused on their livelihoods and family life. This cluster includes singles, young parents, and retirees who, despite limited incomes, engage actively in their communities, work hard, and enjoy simple pleasures in life. They prioritize spending on essentials such as healthcare, food, and utilities while also finding joy in recreational activities like gardening, off-roading, and social gatherings. Urban Resilience: Urban Resilience encompasses a diverse group of individuals and families living in the city, primarily comprising seniors, single mothers, and young singles. They navigate the challenges of urban life on limited to average incomes, balancing necessities with occasional luxuries. This cluster includes renters who prioritize basic needs such as food, healthcare, and personal care while finding joy in community and social activities. Their lifestyles reflect a blend of simplicity, resilience, and occasional indulgence in leisure pursuits. Affluent Urban Families: Affluent Urban Families are middle-aged married couples or singles living high-end lifestyles in suburban areas or on the fringes of urban centers. They typically work in fields like computers, engineering, management, and sales, earning above-average incomes. This group enjoys comfortable lives filled with luxuries, including well-appointed homes, luxury vehicles, and vacations abroad. They are philanthropic, volunteering their time and resources to charitable organizations, and prioritize family activities like attending sporting events and theme parks. Struggling Suburban Families: Struggling Suburban Families encompass a diverse group of predominantly single or married individuals and families, often with children, who face financial challenges while living in suburban areas. This cluster includes young singles, parents, and retirees living on limited incomes. Their expenditures focus primarily on basic necessities such as utilities, food, and healthcare. Despite their financial limitations, they engage in everyday leisure activities like watching television, dining out at fast food restaurants, and participating in community events. They are resourceful, often relying on support networks and community services. Urban Achievers: Urban Achievers encompass a diverse group of individuals and families living in urban settings, characterized by modest to average incomes derived from careers in the armed forces, food preparation, and administrative roles. This group includes young singles, single parents, and married couples, often balancing work and family responsibilities. Their spending focuses on essentials like utilities, food & beverages, and personal care, with some leisure activities involving dining out, volunteering, and pursuing affordable entertainment options. Despite financial challenges, they demonstrate resilience and a desire for a better quality of life. Affluent Achievers: Affluent Achievers are a diverse group of well-established individuals and families, primarily professionals like lawyers, doctors, and corporate managers, who enjoy a luxurious lifestyle in suburban areas. They have substantial household incomes, allowing them to maintain elegant homes, purchase high-end goods, contribute to charities, and invest in diverse portfolios. This group values quality time with family, often indulging in leisure activities such as travel, dining out, and enjoying cultural events. Urban Strivers: Urban Strivers are a diverse group of individuals and families living in cities, ranging from singles to married couples with children. They have varying income levels, generally below average, and prioritize spending on necessities such as food, utilities, and healthcare. Despite their financial constraints, they seek enjoyment through social activities, hobbies, and occasional indulgences. This group exemplifies resilience as they navigate urban life while balancing work, family, and community engagement. Working-Class Families: Working-Class Families comprise a diverse group of married and single individuals primarily engaged in blue-collar jobs such as maintenance, construction, and farming. This cluster includes young singles, single parents, and mature individuals living in suburban settings, with a focus on modest to above-average incomes. Their spending prioritizes basic necessities like food, utilities, and personal care, with occasional indulgences for family outings and community activities. Despite financial constraints, they maintain a strong sense of family and community, enjoying leisure activities like gardening, dining out, and entertainment at local parks.
Messaging	A messaging strategy roll-up of all persona clusters	Budget: This group encompasses households primarily focused on essential needs and community involvement, characterized by modest incomes and resourcefulness. Households include singles, single parents, and families, often facing financial challenges while engaging in basic leisure activities and prioritizing necessities. Modern: This group features diverse families and individuals pursuing a fulfilling lifestyle, emphasizing community engagement and personal growth. Households are marked by higher incomes and aspirations, reflecting an active lifestyle that includes investing in home life, family-oriented experiences, and recreational activities.
Activation	Recommended cadence and marketing plan dependent on prospect and schedule score. See full definition and detail here.	Advanced: Platinum-High, Platinum-Medium, Platinum-Low, Gold-High, Gold-Medium, Gold-Low, Silver-High, Bronze-High Standard: Silver-Medium, Silver-Low, Bronze-Medium Reduced: Bronze-Low